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Updated at : November 20, 2023
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Online Executive MBA/MBA for Working Professionals course in Digital Marketing is a certificate program that makes students professional in digital marketing. This course includes subjects like mobile & email marketing, marketing in a digital world, social media & content marketing, etc. Online Executive MBA in Digital Marketing is not a degree program but it is a professional certificate course that helps working professionals in learning new skills and to do better in their careers. This is just a 15-months course and some universities also offer it as a 18-months course. This program is offered by famous universities/institutes like Narsee Monjee Institute of Management Studies (NMIMS).
MBA Online Courses | MBA Global Online |
MBA Dual Specialization Online | MBA Distance Learning |
Terms |
Subjects |
Term 1 |
Financial Accounting: Information For Decisions Managerial Economics Marketing Management Information Systems for Managers Organizational Behaviour |
Term 2 |
Business Statistics for Decision Makers Operations Management Strategic Management Business Communication Corporate Finance |
Term 3 |
Consumer Marketing Search Engine Optimization & Search Engine Marketing Integrated Marketing Communications Social Media & Content Marketing Mobile & Email Marketing Marketing in a digital world |
Term 4 |
Consumer Marketing Search Engine Optimization & Search Engine Marketing Integrated Marketing Communications Social Media & Content Marketing Mobile & Email Marketing Marketing in a digital world |
Term 5 |
Capstone Project Marketing, web, & Social Media Analytics (Elective) Fraud & Risk Analytics(Elective) Supply Chain & Logistics Analytics (Elective) HR Analytics (Elective) |
There are some pre-requisites or eligibility criteria that a candidate needs to keep in mind before taking admission in the online Executive MBA (EMBA) in Digital Marketing.
The online executive MBA in Digital Marketing is a 15-month program that is divided into 5 terms and the candidates will get in-depth knowledge of management and marketing in these 5 terms.
Note: In addition, you must pass the university's entrance exam (if any).
The academic fee for an online Executive MBA/MBA for Working Professionals course is normally rather high because it is a professional course. The average academic fee for this program is Rs. 4,00,000, but it varies depending on specialization. IIMs, for example, demand hefty fees for EMBA courses, roughly Rs. 20,00,000.
There are plenty of jobs available after EMBA in Marketing. You can apply for managerial-level positions in the marketing sector.
EMBA in Digital Marketing helps you in understanding managerial concepts and it lays a strong business and digital marketing foundation.
Yes, some of the universities/institutions offer Executive MBA/MBA for Working Professionals course without any entrance exam. The only eligibility to pursue EMBA is that a student must be a graduate in any specialization with a minimum of 50%- 60% of aggregate marks. Also, students must have 2-5 years of experience in the corporate or management world.
The starting average salary offered to the candidate is around INR 10 LPA.
Yes, few universities offer scholarship options to EMBA students. You can check the website of the universities to check scholarships offered by the university.
No, it is not a degree program and it is not even equal to the first year of MBA degree. However, you can pursue this course to do better in your corporate jobs or to change your domain. This program is for working professionals.
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