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online mba dual digital marketing and ecommerce management

Updated at : October 18, 2023

Online MBA Digital Marketing & Ecommerce Management

Online MBA in Digital Marketing and Ecommerce Management is a master’s degree course of 2 years. This program focuses on teaching skills of promoting a product or service digitally. Digital Marketing is a department that is growing by leaps and bounds due to the indulgence of new brands in the market and predominantly through the virtual and digital means.

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2 - 4 Years

Eligibility info

Graduation or Equivalent

Online MBA in Digital Marketing & E-Commerce Management is an innovative professional degree at the postgraduate level of education. This is a 2-year degree course in which students learn management strategies that focus on business development along with a major emphasis on digital marketing to promote and boost sales on electronic websites/ platforms/ social media. This course is divided into 4 semesters, where you can learn and gain practical and theoretical knowledge and skills.

This program includes subjects like Growth Marketing, Consumer Behaviour, Brand Management for e-Commerce, Web & Social Media Analytics, Integrated Marketing Strategy, and so forth. The course subjects are generally covered through engaging learning materials and case studies which provide students with real insights into the learnt concepts.

Key Highlights of Online MBA Digital Marketing E-Commerce Management

  • This online degree course has gained new relevance with the revolutions in the virtual and digital world. 
  • This course is accredited by the UGC-DEB to be offered in the online and ODL modes of learning.  
  • The programme is specially designed with inputs from industry experts to groom students for the competitive and fast-growing sector of digital marketing and e-commerce. 
  • The curriculum has been prepared with professional requirements in mind and is hence industry-relevant. 
  • The course consists of 2 years divided into 4 semesters, in which the fourth semester usually includes a major project or dissertation.
  • The fees for this course range between INR 80,000 to INR 3,00,000 for the full academic program. 

Subjects Of Online MBA Digital Marketing & E-commerce Management

Semester I Semester II
Principles of Economics & Markets Entrepreneurship
Managerial Effectiveness & Ethics Marketing Management & Research
Accounting & Finance Digital Marketing and E-Commerce Fundamentals
Organizational Behaviour & HR Management Inbound Marketing: Content and Search Marketing
Quantitative Techniques & Analytics Outbound Marketing: Digital Ads and Social Media Marketing
Semester III Semester IV
Business Environment & Strategy Web & Social Media Analytics
Operations Management Digital Product Management
Growth Marketing Marketing Analytics
Brand Management for E-Commerce Integrated Marketing Strategy
Elective Cross-functional elective
---- Project

Eligibility for Online MBA Digital Marketing & E-Commerce Management

  • Candidate must have graduated in a Bachelor’s level (undergraduate) program of a minimum duration of 3 years in any stream from a UGC-recognized university, with a minimum aggregate of 45% to 55% marks or an equivalent grade.
  • Students who are in the final semester of their Bachelor Programme are also eligible to apply for this online course.
  • Working professionals who have completed their graduation and working in the digital marketing industry or want to develop a career in this field can also apply to the course.

Duration Of Online MBA Digital Marketing & E-Commerce Management

The minimum duration of an online MBA in Digital Marketing & E-Commerce Management is 2 years and the maximum duration is 4 years. So, students get extra 2 years to pass all the exams in an online MBA. 

Admission Process Of Online MBA in Digital Marketing & E-Commerce 

The following are the common steps  to enroll in an online MBA in Digital Marketing & E-Commerce: 

  • To register, go to the university's official website.
  • After you've registered, fill out the application form with your information.
  • After filling the application form, attach your supporting documents to it.
  • Then submit the application with the registration fee (if any).
  • The next step is to pay the academic fee using the payment method specified on the website (net banking/ demand draft/ UPI Payment etc.).
  • The candidates will receive an email confirming their enrollment and providing their enrolment number.

In Demand Other Online MBA Dual Specialization

MBA Online In Finance and Marketing

MBA Online In Data Science and analytics

MBA Online In Logistics And Supply Chain

MBA Online In Marketing and HR

MBA Online In Finance and HR

MBA Online In Finance and Leadership

MBA Online Entrepreneurship and Leadership

MBA Online In Business Intelligence And Analytics

MBA Online Finance and Accounting

MBA Online In System And Operations

MBA Online In Business Intelligence and AI

MBA Online In Oil and Gas Management

MBA Online In Hospital Administration and Healthcare

MBA Online In Artificial Intelligence and Machine Learning

MBA Online In IT and Fintech 

MBA Online In Marketing and Sales

MBA Online In Production and Operations

Online MBA In Advertising and Branding

Job Opportunities after Online MBA Digital Marketing E-Commerce

A candidate who has done this online degree program in digital marketing and e-commerce can explore jobs in a number of subdomains of digital marketing such as: 

Digital Strategist Digital Customer, Channels, and Market Experts
Content Writer Digital Entrepreneurship
SEO Specialist Digital Analyst

Other Types of MBA Also Available

Online MBA for Working Professionals MBA Global Online
MBA Dual Specialization Online MBA Distance Education

Top Recruiters

Pepsico Google
ITC Microsoft
KPMG Cognizant

Let's clear up some doubts about Online MBA Dual Specialization in Digital Marketing E Commerce

This online MBA in Digital Marketing E-Commerce Management degree is highly beneficial for developing a succesful marketing career. This course being of equivalent degree as a regular MBA, opens a vast number of opportunities in the marketing and corporate world, with highly paid job roles available for the student in MNCs, top companies, marketing agencies etc. 

You can easily apply for this online MBA in Digital Marketing E-Commerce Management programme by visiting the official website of the university you want to pursue the course from. There you can register yourself as a new user and fill out the admission form along with attached copies of your important personal and educational documents. Pay the registration fee and academic fee to successfully apply to the course. 

The average fees of this course ranges between INR 80,000 to INR 3,00,000 depending on the specific university where you pursue the course from. There are EMI options or other financing options which are usually available for the students for affording the course.  

Yes, as per the guidelines of UGC-DEB, an online MBA in digital marketing and e-commerce is a valid course and is of equivalent credibility and validity as a regular MBA in digital marketing and e-commerce. 

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