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Updated at : November 6, 2023
2 - 4 Years
Graduation or Equivalent
Online MBA in Digital Marketing & E-Commerce Management is an innovative professional degree at the postgraduate level of education. This is a 2-year degree course in which students learn management strategies that focus on business development along with a major emphasis on digital marketing to promote and boost sales on electronic websites/ platforms/ social media. This course is divided into 4 semesters, where you can learn and gain practical and theoretical knowledge and skills.
This program includes subjects like Growth Marketing, Consumer Behaviour, Brand Management for e-Commerce, Web & Social Media Analytics, Integrated Marketing Strategy, and so forth. The course subjects are generally covered through engaging learning materials and case studies which provide students with real insights into the learnt concepts.
|Semester I||Semester II|
|Principles of Economics & Markets||Entrepreneurship|
|Managerial Effectiveness & Ethics||Marketing Management & Research|
|Accounting & Finance||Digital Marketing and E-Commerce Fundamentals|
|Organizational Behaviour & HR Management||Inbound Marketing: Content and Search Marketing|
|Quantitative Techniques & Analytics||Outbound Marketing: Digital Ads and Social Media Marketing|
|Semester III||Semester IV|
|Business Environment & Strategy||Web & Social Media Analytics|
|Operations Management||Digital Product Management|
|Growth Marketing||Marketing Analytics|
|Brand Management for E-Commerce||Integrated Marketing Strategy|
The minimum duration of an online MBA in Digital Marketing & E-Commerce Management is 2 years and the maximum duration is 4 years. So, students get extra 2 years to pass all the exams in an online MBA.
The following are the common steps to enrol in an online MBA in Digital Marketing & E-Commerce:
A candidate who has done this online degree programme in digital marketing and e-commerce can explore jobs in a number of subdomains of digital marketing such as:
|Digital Strategist||Content Writer|
|Digital Customer, Channels, and Market Experts||SEO Specialist|
|Digital Entrepreneurship||Digital Analyst|
This online MBA in Digital Marketing E-Commerce Management degree is highly beneficial for developing a succesful marketing career. This course being of equivalent degree as a regular MBA, opens a vast number of opportunities in the marketing and corporate world, with highly paid job roles available for the student in MNCs, top companies, marketing agencies etc.
You can easily apply for this online MBA in Digital Marketing E-Commerce Management programme by visiting the official website of the university you want to pursue the course from. There you can register yourself as a new user and fill out the admission form along with attached copies of your important personal and educational documents. Pay the registration fee and academic fee to successfully apply to the course.
The average fees of this course ranges between INR 80,000 to INR 3,00,000 depending on the specific university where you pursue the course from. There are EMI options or other financing options which are usually available for the students for affording the course.
Yes, as per the guidelines of UGC-DEB, an online MBA in digital marketing and e-commerce is a valid course and is of equivalent credibility and validity as a regular MBA in digital marketing and e-commerce.
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