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online mba dual digital marketing and ecommerce management

Updated at : November 6, 2023

Online MBA Digital Marketing & Ecommerce Management

Online MBA in Digital Marketing and E-commerce Management is a master’s degree course of 2 years. This program focuses on teaching the skills of promoting a product or service digitally. Digital Marketing is a department that is growing by leaps and bounds due to the indulgence of new brands in the market and predominantly through the virtual and digital means.

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2 - 4 Years

Eligibility info

Graduation or Equivalent

Online MBA in Digital Marketing & E-Commerce Management is an innovative professional degree at the postgraduate level of education. This is a 2-year degree course in which students learn management strategies that focus on business development along with a major emphasis on digital marketing to promote and boost sales on electronic websites/ platforms/ social media. This course is divided into 4 semesters, where you can learn and gain practical and theoretical knowledge and skills.

This program includes subjects like Growth Marketing, Consumer Behaviour, Brand Management for e-Commerce, Web & Social Media Analytics, Integrated Marketing Strategy, and so forth. The course subjects are generally covered through engaging learning materials and case studies which provide students with real insights into the learnt concepts.

Key Highlights of Online MBA Digital Marketing E-Commerce Management

  • This online degree course has gained new relevance with the revolutions in the virtual and digital world. 
  • This course is accredited by the UGC-DEB to be offered in the online and ODL modes of learning.  
  • The programme is specially designed with inputs from industry experts to groom students for the competitive and fast-growing sector of digital marketing and e-commerce. 
  • The curriculum has been prepared with professional requirements in mind and is hence industry-relevant. 
  • The course consists of 2 years divided into 4 semesters, in which the fourth semester usually includes a major project or dissertation.
  • The fees for this course range between INR 80,000 to INR 3,00,000 for the full academic program. 

Subjects Of Online MBA Digital Marketing & E-commerce Management

Semester I Semester II
Principles of Economics & Markets Entrepreneurship
Managerial Effectiveness & Ethics Marketing Management & Research
Accounting & Finance Digital Marketing and E-Commerce Fundamentals
Organizational Behaviour & HR Management Inbound Marketing: Content and Search Marketing
Quantitative Techniques & Analytics Outbound Marketing: Digital Ads and Social Media Marketing
Semester III Semester IV
Business Environment & Strategy Web & Social Media Analytics
Operations Management Digital Product Management
Growth Marketing Marketing Analytics
Brand Management for E-Commerce Integrated Marketing Strategy
Elective Cross-functional elective
---- Project

Eligibility for Online MBA Digital Marketing & E-Commerce Management

  • Candidate must have graduated in a Bachelor’s level (undergraduate) programme of a minimum duration of 3 years in any stream from a UGC-recognized university, with a minimum aggregate of 45% to 55% marks or an equivalent grade. 
  • Students who are in the final semester of their Bachelor Programme are also eligible to apply for this online course.
  • Working professionals who have completed their graduation and working in the digital marketing industry or want to develop a career in this field can also apply to the course.  

Duration Of Online MBA Digital Marketing & E-Commerce Management

The minimum duration of an online MBA in Digital Marketing & E-Commerce Management is 2 years and the maximum duration is 4 years. So, students get extra 2 years to pass all the exams in an online MBA. 

Admission Process Of Online MBA in Digital Marketing & E-Commerce 

The following are the common steps  to enrol in an online MBA in Digital Marketing & E-Commerce: 

  • To register, go to the university's official website.
  • After you've registered, fill out the application form with your information.
  • After filling the application form, attach your supporting documents to it.
  • Then submit the application with the registration fee (if any).
  • The next step is to pay the academic fee using the payment method specified on the website (net banking/ demand draft/ UPI Payment etc.).
  • The candidates will receive an email confirming their enrollment and providing their enrolment number.

Other Online MBA Course Specializations

Job Opportunities after Online MBA Digital Marketing E-Commerce 

A candidate who has done this online degree programme in digital marketing and e-commerce can explore jobs in a number of subdomains of digital marketing such as:

Digital Strategist Content Writer
Digital Customer, Channels, and Market Experts SEO Specialist
Digital Entrepreneurship Digital Analyst

Top Recruiters 

Pepsico Microsoft
ITC Google
KPMG Accenture

Let's clear up some doubts about Online MBA in Digital Marketing E Commerce (Dual)

This online MBA in Digital Marketing E-Commerce Management degree is highly beneficial for developing a succesful marketing career. This course being of equivalent degree as a regular MBA, opens a vast number of opportunities in the marketing and corporate world, with highly paid job roles available for the student in MNCs, top companies, marketing agencies etc. 

You can easily apply for this online MBA in Digital Marketing E-Commerce Management programme by visiting the official website of the university you want to pursue the course from. There you can register yourself as a new user and fill out the admission form along with attached copies of your important personal and educational documents. Pay the registration fee and academic fee to successfully apply to the course. 

The average fees of this course ranges between INR 80,000 to INR 3,00,000 depending on the specific university where you pursue the course from. There are EMI options or other financing options which are usually available for the students for affording the course.  

Yes, as per the guidelines of UGC-DEB, an online MBA in digital marketing and e-commerce is a valid course and is of equivalent credibility and validity as a regular MBA in digital marketing and e-commerce. 

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