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online mba digital marketing

Updated at : November 8, 2023

Online MBA Digital Marketing

The Online MBA in Digital Marketing is a 2-year long duration program that provides a solid foundation in marketing principles and their application in the digital age. In today's rapidly evolving digital landscape, the need for professionals who understand the complexities of digital marketing has never been greater. As a result, this comprehensive MBA program has been developed that focuses specifically on digital marketing, providing students with the necessary knowledge and skills.

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Eligibility info

Graduation or Equivalent

In this online MBA course, one will learn how to create a comprehensive digital marketing strategy that aligns with the organization's goals and objectives. This course focuses on the techniques and best practices for optimizing website content for search engines. 

In this course, one will learn how to use web analytics tools to measure and analyze the effectiveness of digital marketing campaigns. This course focuses on the unique challenges and opportunities of digital marketing in the e-commerce space. This course covers the various mobile platforms and their use in digital marketing campaigns. 

In addition to the course curriculum, the program also includes interactive online discussion forums and case studies, allowing students to apply the concepts they learn in class to real-world scenarios.

Online MBA in Digital Marketing Course Overview:

Course Particulars


Course Name

Master of Business Administration in Digital Marketing

Course Level

Postgraduate Level

Course Duration

Minimum: 2-year

Maximum: 4-year

Course Eligibility

Graduation Degree or Equivalent

Mode of Learning

Online and Distance

Average Fee

Rs. 50,000 to Rs. 60,000 per semester

Key Highlights of Online MBA in Digital Marketing 

  • The Online MBA in Digital Marketing is a postgraduate program that lasts for two years. This two-year period is broken up into 4 semesters, each lasting 6 months.
  • Those who want to pursue the management in Digital Marketing program must have graduated from a university with UGC recognition.
  • The average fee for the MBA in Digital Marketing program ranges from Rs. 50,000-Rs. 60,000 per semester.
  • In this course, one will learn how to create effective PPC campaigns that drive traffic and generate leads. 
  • The program covers the various social media platforms and their use in digital marketing campaigns. 
  • In addition the program teaches one how to create effective email marketing campaigns that engage and convert their audience. 
  • In short, the program trains an individual in all aspects of the digital marketing field.

Course Curriculum of Online MBA in Digital Marketing 

Here's a breakdown of what you can expect to learn in our online MBA in Digital Marketing program:

Semester I

Semester II

Managerial Economics

Legal Aspects of Business

Statistics for Management

Business Research Methods

Professional communication

Financial Management

Accounting for Managers

Human Resource Management

Marketing Management

Conflict Resolution and Management

Semester III

Semester IV

Strategic Management

Major Project

Minor Project

Management in Action - Social Economic and Ethical Issues

Professional Ethics

Digital Marketing

Eligibility Criteria for Online MBA in Digital Marketing

  • Graduation in any discipline or equivalent
  • The candidate must have completed their graduation from a recognized university.
  • The professionals already working in the relevant field are encouraged to apply for the same.

Duration for Online MBA in Digital Marketing

The Online MBA in Digital Marketing can be completed in a 2-year long duration. And this 2-year course duration is broken up into 4 semesters, each of 6 months.

Other Types of MBA Also Available

Online MBA for Working Professionals MBA Global Online
MBA Dual Specialization Online MBA Distance Learning

Admission Procedure for Online MBA in Digital Marketing 

The steps listed below can be followed by anyone who wants to enroll in the MBA in Digital Marketing via online learning:

Step 1: The first step in applying for a program is to go to the admissions portal on the official university website.

Step 2: Start completing the available admission form on the admission page. Correctly and precisely enter every detail requested on the form.

Step 3: The final step is to upload the proper documents, along with your photo and signed signature in the format and size that is specified.

Step 4: Proceed to pay the necessary amount of money to reserve a seat for admission.

Step 5: The university reviews the form after the application procedure is complete. then send an email confirming admission, including the enrolment number and other pertinent information.

Other Online MBA Course specialization 2024

MBA Online In Finance MBA Online In Marketing
MBA Online In HR Management MBA Online In Hospitality Management
MBA Online In IT Management MBA Online Banking and Finance
MBA Online General Management MBA Online Operations
MBA Online Business Analytics MBA Online Healthcare
MBA Online International Business MBA Online Project Management
MBA Online Financial Markets MBA Online Retail Management
MBA Online Banking Financial Insurance MBA Online Hospital Administration
MBA Online International Trade Management MBA Online Fintech
MBA Online Investment Banking Equity Research MBA Online International Finance
MBA Online HR Analytics MBA Online Digital entrepreneurship
MBA Online Infrastructure Management MBA Online Banking and Insurance
MBA Online International Marketing MBA Online In Blockchain
MBA Online Quality Management MBA Online Agribusiness
MBA Online Waste Management MBA Online Business Management
MBA Online Power Management MBA Online Sports Management
MBA Online Data Science  

Career Opportunities after Online MBA in Digital Marketing 

Upon completion of the program, students will have a deep understanding of the digital marketing landscape and the tools and techniques required to create effective digital marketing campaigns. They will also be equipped with the leadership and management skills necessary to lead successful digital marketing teams. 

The job profiles at which one works after successful completion of the MBA in Digital Marketing are as follows:

Content Creator

Marketing Data Analyst

Community Manager

SEO Specialist

Social Media Coordinator

Analytics Manager

Digital Brand Manager

SEO/Marketing Manager

Top Hiring Firms for Online MBA in Digital Marketing 

Here is the list of some top companies that are hiring for Digital Marketing Management graduates:







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Let's clear up some doubts about Online MBA in Digital Marketing

Yes, it is worth doing the MBA in Digital Marketing course online mode. The online degree awarded after the program completion is accredited and recognized around the globe.

The Online MBA in Digital Marketing program duration is around 2 years, divided into 4 semesters of 6 months each.

The Online MBA in Digital Marketing course fee ranges from Rs. 50,000-Rs. 60,000 per semester

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