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Updated at : November 6, 2023
2 - 4 Years
Graduation or Equivalent
Marketing Management and Human Resource Management are two important pillars of business. This online MBA in HR and Marketing Management is a postgraduate degree course that helps students in gaining in-depth knowledge of marketing concepts and HR strategies. The students will be able to develop a strong hold in principles of both these domains through this dual specialization degree. This is a professional degree course that imparts advanced knowledge of concepts of building the brand image and skills to handle employees. The major subjects of the online MBA in Marketing and Human Resource Management are:
|Semester I||Semester II|
|Principles and Practice of Management||Entrepreneurship|
|Managerial Effectiveness & Ethics||Marketing Management & Research|
|Organizational Behaviour||Talent Acquisition & Management|
|Accounting & Finance||Learning and Development|
|Organizational Behavioural & Human Resource Management||Consumer Behaviour|
|Quantitative Techniques & Analytics||---|
|Semester III||Semester IV|
|Business Environment & Strategy||Strategic Human Resource Management|
|Operations Management||Organization Development & Change Management|
|Employee Reward Management||Retail Marketing & Brand Management|
|Integrated Marketing Communications||Digital Marketing & Data Analytics|
|Services Marketing & CRM||Cross-Functional Elective|
The minimum duration of an online MBA program in Marketing & HRM is 2 years and the maximum duration is 4 years. The students get the benefit of time and flexiblity of studying in an online learning as they get 2 extra years to pass all the exams.
The cost of an online MBA programme ranges from 50,000 to Rs. 1,50,000. The academic fee for the course varies as per the specific university you choose; for example, if you pursue an online MBA degree from a government university, the fee will be approximately between Rs. 50,000 to Rs. 70,000, but if you choose a private management institute, the fee will range between Rs. 1,00,000 and Rs. 2,00,000 on an average. You can compare and evaluate a number of approved online MBA courses in Marketing and HRM with their fees at College Vidya using the unique "Compare University" portal. Visit the official College Vidya website for more info.
There are plenty of professional opportunities available after completing an online MBA course in the specializations of Marketing Management and Human Resource Management. The students can either enter into the marketing field or can get jobs in the Human Resource department. There are some major jobs that are available for you after an online MBA in Marketing and HRM:
|Human Resource Manager||Technical Recruiter||Employee Relations Manager|
|Executive Recruiter||HR Generalist||Brand Manager|
|Channel Head||Media Planner||Customer Relationship Management|
Yes, the degree is valid as it has been approved by the University Grants Commission's (UGC) online education board, i.e. UGC-DEB. So, an online MBA in this specialization is valid and of equal value as a regular MBA.
The candidates must have a graduation degree from a recognized university with a minimum percentage (45% to 55% aggregate marks on an average) to be eligible for the course.
The minimum course duration is 2 years and the maximum course duration is 4 years.
No, most of the universities providing this course and specialization do not have any entrance exam for admissions. The admissions are based on the eligibility criteria of the universities.
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