Key Responsibilities:

A. Lead Generation:
1. Utilize sales navigator tools and platforms to identify and research potential leads within the accounting industry.
2. Develop and implement effective lead generation strategies to expand the client base and maximize sales opportunities.
3. Conduct market research to stay updated on industry trends, competitive landscape, and potential opportunities for business growth.

B. Prospecting and Outreach:
1. Initiate contact with prospective clients through various channels, including email, phone calls, and social media, leveraging insights from sales navigator.
2. Craft personalized messages and pitches tailored to the specific needs and pain points of accounting professionals and firms.
3. Build and maintain a robust pipeline of qualified leads, ensuring timely follow-up and engagement throughout the sales cycle.

C. Qualification and Consultative Selling:
1. Qualify leads based on predefined criteria, assessing their level of interest, budget, and fit with the company's offerings.
2. Conduct discovery calls and consultations to understand the unique challenges and objectives of potential clients.
3. Position the company's products and services as solutions that address the specific needs and priorities of accounting professionals, emphasizing value and benefits.

D. Collaboration and Reporting:
1. Collaborate closely with the sales team to ensure seamless handover of qualified leads and alignment on sales strategies.
2. Maintain accurate records of all interactions and lead activities within the CRM system, providing regular reports and updates on lead generation and conversion metrics.
3. Participate in sales meetings, training sessions, and ongoing professional development activities to continuously enhance sales skills and industry knowledge.